Ayesha Ladha - I have never tried to compete with the Millennials of today.
#FoodBuzzz
A smile is an ornament that brightens the
environment all around. An immaculately, well-chosen attire helps to add to the
allure. But
more than all this what appeals about her is the way she has gracefully manages
herself in public.
Introducing Ayesha Ladha,
a Mom blogger you cannot miss once you enter a crowded brand event. Her regal,
pristine aura and the way she conducts herself in public (with grace and
elegance) makes her stand apart from the crowd. And that’s exactly what Ayesha
has done – carved a niche for herself as a Mom blogger and a brand
collaborator. The brands love her meticulous approach and perfect pitch with
her stories. Read on to know about what makes Ayesha Ladha tick in this world
of Millennials.
From the corporate
world to being a committed mom blogger, what prompted you to make the move?
Gaining a Master’s degree
and acquiring a prominent position in one of the renowned corporate firms in
Mumbai was a dream come true. But life had some other plans set for me. Fortunately,
I imbibed the millennium transformation of social media with an open mind-set. Like everyone else, technology invaded my life
too.
A decade back when
I first activated my Facebook account, little did I realise the impact it would
have on my life. My innate skills for clicking and uploading stylish, elegant
pictures got me appreciation. The gift of being a decent writer made my reviews
and thoughts an interesting read. Finally with parenthood seeping into my
married life, new horizons evolved and I found myself with a brand new identity
on the social media circuit too.
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Did becoming a Mom
motivate you to pursue blogging actively?
Surely yes,
motherhood is a priceless achievement which makes every mother proud. I wanted
to flaunt my son’s amazing looks and talent to the world. I suppose every
mother takes great pride in that. Besides this, I wanted to share my experience
and tips to new mothers and that’s why I took the plunge into blogging. My
blogspot www.luckyladysblossom.wordpress.com gave me
satisfaction since I was inspiring and helping other moms to make their life
easier.
How do you handle
the competition from other mom bloggers and the young Millennials of today for
brand collaborations?
Technology has
zoomed to unconquerable limits and so has the competition. Amongst mom bloggers,
it’s a healthy game. There have been a plethora of millennials ready to conquer
the world with their ideas and skills. But frankly I have never tried to
compete them. What I strived on was to hone my own skills beyond my existing knowledge
and experience. Coming from a corporate background, fortunately I have the talent
understanding to scale the brand I am collaborating with to reach the numbers
they expect. For me, the brand satisfaction which matters most.
Any unfulfilled
dreams?
Today, Life is not
the dream I once dreamt of. It’s way beyond that. The sky is the limit. At
times, I am zapped by the miraculous transition. The going has been smooth but
I have always believed that nothing is permanent. You need to remain sane,
sorted, cool and contented with what life has to offer. And yes, do full
justice to your brand collaborations.