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Which Cocktail tastes stronger in the air?

A Bloody Mary is a popular cocktail to drink while on a plane. Scientists originally thought that the altitude affected people’s taste buds, and the drink tasted stronger in the air, but further research has actually given another reason – it’s the noise. Participants of a taste experiment had trouble picking out sweet flavours in a noisy environment, but found it easier to pick up on savoury “umami” flavours, just like those present in tomatoes.